Google Listings & Ads


Google Listings & Ads makes it simple to showcase your products to shoppers across Google. Whether you’re brand new to digital advertising or a marketing expert, you can expand your reach and grow your business, for free and with ads.

Sync your store with Google to list products for free, run paid ads, and track performance straight from your store dashboard.

With Google Listings & Ads:
Connect your store seamlessly with Google Merchant Center.
Reach online shoppers with free listings.
Boost store traffic and sales with Performance Max Campaigns.

Connect your store seamlessly

Integrate with Google Merchant Center to upload relevant store and product data to Google. Your products will sync automatically to make the information available for free listings, Google Ads, and other Google services.

Create a new Merchant Center account or link an existing one to connect your store and list products across Google for free and with ads.

Reach online shoppers with free listings

Showcase eligible products to shoppers looking for what you offer and drive traffic to your store with Google’s free listings on the Shopping tab.

Your products can also appear on Google Search, Google Images, and Gmail if you’re selling in the United States.

Learn more about supported countries for Google free listings here.

Boost store traffic and sales with Google Ads

Grow your business with Performance Max campaigns. Create an ad campaign to promote your products across Google Search, Shopping, YouTube, Gmail, and the Display Network.

Connect your Google Ads account, choose a budget, and launch your campaign straight from your WooCommerce dashboard. You can also review campaign analytics and access automated reports to easily see how your ads are performing.

Learn more about supported countries and currencies for Performance Max campaigns here.

Get $500 in Google Ads credit when you spend your first $500!

Create a new Google Ads account through Google Listings & Ads and a promotional code will be automatically applied to your account. You’ll have 60 days to spend $500 to qualify for the $500 ads credit. See full terms and conditions here.


Minimum Requirements

  • WordPress 5.9 or greater
  • WooCommerce 6.9 or greater
  • PHP version 7.4 or greater
  • PHP Architecture 64 bits
  • MySQL version 5.6 or greater

Visit the WooCommerce server requirements documentation for a detailed list of server requirements.

Automatic installation

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of this plugin, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.

In the search field type “Google Listings and Ads” and click Search Plugins. Once you’ve found this plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking “Install Now”.

Manual installation

The manual installation method involves downloading the plugin and uploading it to your webserver via your favourite FTP application. The WordPress codex contains instructions on how to do this here.

Where can I report bugs or contribute to the project?

Bugs should be reported in the Google Listings and Ads GitHub repository.

This is awesome! Can I contribute?

Yes you can! Join in on our GitHub repository 🙂

Release and roadmap notes available on the WooCommerce Developers Blog


What is Google Merchant Center?

The Google Merchant Center helps you sync your store and product data with Google and makes the information available for both free listings on the Shopping tab and Google Shopping Ads. That means everything about your stores and products is available to shoppers when they search on a Google property.

Which countries are available for Google Listings & Ads?

Learn more about supported countries for Google free listings here.

Learn more about supported countries and currencies for Performance Max campaigns here.

Where will my products appear?

If you’re selling in the US, then eligible free listings can appear in search results across Google Search, Google Images, and the Google Shopping tab. If you’re selling outside the US, free listings will appear on the Shopping tab.

If you’re running a Performance Max campaign, your approved products can appear on Google Search, the Shopping tab, Gmail, Youtube and the Google Display Network.

Will my deals and promotions display on Google?

To show your coupons and promotions on Google Shopping listings, make sure you’re using the latest version of Google Listings & Ads. When you create or update a coupon in your WordPress dashboard under Marketing > Coupons, you’ll see a Channel Visibility settings box on the right: select “Show coupon on Google” to enable. This is currently available in the US only.

What are Performance Max campaigns?

Performance Max campaigns are Google Ads that combine Google’s machine learning with automated bidding and ad placements to maximize conversion value and strategically display your ads to people searching for products like yours, at your given budget. The best part? You only pay when people click on your ad.

How much do Performance Max campaigns cost?

Performance Max campaigns are pay-per-click, meaning you only pay when someone clicks on your ads. You can customize your daily budget in Google Listings & Ads but we recommend starting off with the suggested minimum budget, and you can change this budget at any time.

Can I run both free listings and Performance Max campaigns at the same time?

Yes, you can run both at the same time, and we recommend it! In the US, advertisers running free listings and ads together have seen an average of over 50% increase in clicks and over 100% increase in impressions on both free listings and ads on the Shopping tab. Your store is automatically opted into free listings automatically and can choose to run a paid Performance Max campaign.


11 de julio de 2024 1 reply
Very cool plugin and the support team quickly responded and helped with custom hook setup to maintain the site’s (store’s) styling of product descriptions and not remove emojis. They gave me the idea, and I wrote a hook that preserved my emojis while sending clean information to Google, respecting the constraints where Unicode transmission is not possible. The only thing missing is the ability to add (synchronize) all products at once or more products on one page. Additionally, it would be great to export extra attributes such as ACF fields, and it would be awesome to add image compression before importing in WebP format.
9 de julio de 2024 1 reply
This app sucks, Lack of option to add attributes!! if you are integrated with supplier and your product attributes are added you will not able to add them to the google listening du to the poor development of this app.
27 de junio de 2024 1 reply
In line with the other comments … A problem coming from them and the support redirects to the help forum when it’s the development of the plugin that is flawed.
27 de junio de 2024
This plugin seemed like a simple way to add the structured data and product feed to my Woocommerce store to enable Google to list my products in their shopping listings. However, it’s not been particularly simple. The setup is an odd modal experience that takes over the entire WordPress admin screen, such that I can’t access any other parts of WordPress during the setup of this plugin. That turned out to be an issue because of a conflict with my caching plugin. I can’t say exactly why, but I had to turn off my object cache in order to get this plugin’s setup screens to display properly. Nonetheless, the setup of a new store connecting to a new set of profiles in Google seemed to work fine. However, after setup things have not gone so well. First, the newly created Google Ads account was immediately suspended, before I actually did anything with it (past creating it) either directly or through the plugin. The automated message from Google: “Your Google Ads account ‏878-475-9615 has been suspended for violating our Circumventing Systems policy. Suspended accounts are prohibited from showing ads in all locations.” Now, I was able to appeal the suspension that Google quickly restored it, but within an hour it was automatically suspended a second time. Since the Google Ads account is optional, I disconnected it from the plugin and hopefully that will help. A second issue I noticed is that the plugin adds a gtag tracker to my site, with no configuration options and no obvious way to disable this feature. Once I disconnected the Google Ads account (above) the plugin also removed the tracking code, which is one way of doing things, but it seems like there ought to be more options. What if I don’t want Google tracking my site? What if I already have Google Analytics set up and already have all the tracking tags I need? What if I didn’t realize that the plugin added the tracking code and didn’t know to warn my visitors of it? Finally, to the thing I actually wanted out of the plugin: the product feed to a Google Merchant account: This appeared to be a set-it-and-done configuration, but according to my Merchant Account there are problems with the feed as it was set out of the box. Specifically, it said that there is “Missing shipping information” and “missing identifiers [gtin, mpn, brand].” Despite configuring shipping information in the plugin, that information didn’t make its way to Google. Additionally, brand and product identifiers were not set during setup and there was no prompt on the need to set anything else. Fortunately the plugin has a way to customize the feed, and since I’ve done this before I knew what to do. However, it’s not clear that it’s working yet; I may have to wait a few days for Google to review my account before I can be sure. The product feed is brokered through a account, for better or for worse. I’m not sure if there’s a benefit to this to those using the plugin, but it means I had to connect my store to and there’s no feed I can view by hand to verify the information being sent to Google. I can verify the information that Google receives, but relying on this third party link seems like it’s just adding another point of failure. I guess we’ll see. I haven’t decided whether to keep using this plugin or not. I’ve had good experience with another feed plugin that doesn’t require While this other plugin required a little more technical know-how to get it working, at least it didn’t claim to be fully automatic when it wasn’t able to be. We’ll see how things turn out over the next few days.
20 de junio de 2024 1 reply
I didn’t like the experience and setup because of the following: 1- I was forced to create Google Ads account, while it should have been optional at later stage. 2- I create Google Ads account and I was charged money right away before I do anything!!! 3- I am surprised how WooCommerce standard has gone this far low in terms of reduced transparancy of their plugins.
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Registro de cambios

2.7.6 – 2024-07-09

  • Dev – Update connect server URL in test proxy configuration.
  • Tweak – WC 9.1 compatibility.
  • Tweak – WP 6.6 compatibility.

2.7.5 – 2024-06-26

  • Add – Add an query parameter campaign=saved to the dashboard URL after the campaign was created.

2.7.4 – 2024-06-25

  • Add – Integration with the WP Consent API plugin.
  • Dev – Add E2E tests for WP Consent API integration.
  • Tweak – Add docs note about WP Consent API integration.

See changelog for all versions.